8,700 Indian artists reach global audience, Punjabi music most listened in India in 2023: Spotify report

In a big push for Indian artists, music streaming application Spotify has released its India-specific data for the first time showing how Indian music is gaining prominence and wider acceptance worldwide. The platform has added nearly 8,700 Indian artists to local and global editorial playlists, bringing them to wider audiences.

Five years ago, 70 per cent of the music consumption in Spotify India came from international music. But, in 2023, 70 per cent of its consumption came from local music.