FirstCry to focus on profitability, cash flow; will invest in Middle East biz to raise Ebitda

Brainbees Solutions, which operates the omnichannel kids’ wear retailer FirstCry, will focus on profitability and cash flow management following its initial public offering (IPO). To achieve this, the company plans to direct its investments toward its international business in the Middle East, particularly in Saudi Arabia, in terms of earnings before interest, tax, depreciation, and amortisation (Ebitda), Supam Maheshwari, cofounder and CEO, said on Thursday.

“We are fairly focused on profitability, on our cash flows. The only business that we are going to be investing in terms of our operating Ebitda basis is the Middle East, KSA (Kingdom of Saudi Arabia). Because it’s a very young business and in any ecommerce business, you have to front load to create an impact,” he said on the sidelines of the company’s IPO press meet in Mumbai.