BBNow starts delivering the goods

BigBasket was a late-comer in quick commerce as it entered the race as late as April, 2022. But the Tata-backed e-retailer’s q-commerce vertical BBNow hasn’t taken much time in coming up to speed with other q-commerce players, some of whom launched their services in the first six months of 2021.

Sample this: Till sometime back, BBNow’s contribution to the total revenue of BigBasket was just about 30%. That has already gone up to 50%. And, Vipul Parekh, co-founder and chief marketing officer, BigBasket, says he expects it to go up to 65% in a year’s time.