52 of 53 top apps in India use ‘dark patterns’, says ASCI study

As many as 52 top apps out of the 53 surveyed in India were found to be using dark patterns for marketing, with healthtech online platforms topping the list followed by travel and fintech, according to a study.

Dark patterns are deceptive user interface practices that can mislead or trick users into doing something they originally did not intend or want to do.