YouTube says providing Indian creators new ways to generate revenue, unlock ‘fandoms’

New Delhi, July 30: Google-owned YouTube is helping Indian creators unlock ‘fandoms’ in three ways — creation, monetisation and community – allowing them new tools to generate revenue directly from dedicated fans, Ishan John Chatterjee, Director-India, YouTube, said on Tuesday.

Speaking to IANS, Chatterjee said features like Super Chat, Super Stickers and Channel Memberships are allowing Indian fans to financially support their favourite creators while deepening their connection.