India’s smartphone market shipments fall 2% in Q2 2024; Samsung leads in value share: Counterpoint

NEW DELHI: Smartphone shipments in the India market fell 2% year-on-year, affected by heatwave, seasonal slump, and a slower demand that persisted from the first quarter, according to a report released by Counterpoint on Wednesday. During the quarter, 5G shipments in India hit a record 77% share of the overall market, driven by declining average selling prices (ASPs).

In response, original equipment manufacturers (OEMs) hosted sales events in the April to June quarter to clear inventory leading to a reduced sell-in and a period of de-growth, the research agency said.