From fan theories to fan art, Gen Z users on YouTube are stepping into creator shoes

Today, Gen Z fans of creators and YouTube channels are engaging in a variety of activities than just watching videos. They are making memes from their favorite creators’ content, organising watchalongs, creating fan art, and holding discussions with other fans via podcasts.

According to a recent survey conducted by YouTube and SmithGeiger, over 91 per cent of YouTube users aged 14-24 (who identify as fans) have participated in fan-related activities in the past 12 months.