Ecommerce sales up 19% YoY in mid-year sales week of July 19-25

Ecommerce sales grew 19% in value terms during the one-week period of mid-year sales between July 19 and July 25, compared to the July 14 to July 20 sale period last year, ecommerce enablement firm Unicommerce said.

In terms of order volume, sales grew 16% in the same period, it added. Sales during the period were led by Amazon’s Indian Prime Day sales on July 20 and 21, with a number of competing sales also taking place on other platforms.