DMart takes divergent bet on online, physical retail

Avenue Supermarts, which runs the DMart chain of stores in India, is taking a contrasting view on its future retail operations in the country. While new store additions will be increased by 20-30 outlets annually over the next 2-3 years mainly in smaller cities, e-commerce will largely be centered to bigger cities, MD & CEO Neville Noronha said in an analysts’ meet this week.

“We are clear that we want to do both brick and mortar retail and e-commerce. The two complement each other.