Google takes on two domestic rivals as Indian maps’ war heats up

Legal notices over alleged intellectual property theft, massive price cuts to lure developers, and India-specific changes – it’s all happening in the digital maps market in the country. With at least three key players – one international and two domestic – fighting it out, the future of maps’ domination in India hangs in the balance.

Google Maps, MapMyIndia, and riding the nationalistic fervour, Ola Maps, all find themselves pitted against each other, with the end of the road being control of the lucrative digital mapping and navigation market in India. None can afford a wrong turn.