Flipkart Pay merges all payments, fintech offerings into unified interface

Ahead of the festive season, e-commerce firm Flipkart has consolidated its fintech offerings under a single vertical- ‘Flipkart Pay’- on its app to enhance customer engagement and drive a seamless payment experience for shoppers.

“This would allow customers to get a (better) experience right from the touchpoint, making it a one-stop-destination for them to avail of Flipkart’s constructs of affordability and accessibility,” said the company.