Accelerating with AI: Startups share how they are turning the gears with GenAI

AI is no longer the preserve of just AI firms. Some of India’s biggest and most popular startups across sectors like ecommerce and fintech are deploying AI. About two-thirds of India’s top 50 most valued unicorn startups are already using artificial intelligence (AI) or generative AI technology, highlighting that startups have been more proactive in terms of adopting AI technology compared to traditional players, a recent report by EY found.