Brandwagon Explainer: Understanding AI in content marketing and upping customer experience

By 2025, 30% of outbound marketing messages from large organisations will be synthetically generated. By 2024, the European Union will pass legislation to mandate the ‘watermarking’ of AI-generated artefacts. By 2023, more than 80% of organisations will use some form of

computer vision to analyse images and videos, as per Gartner’s report titled, ‘Use Generative AI to enhance content and customer experience’. The report further stated that Generative AI promises a new level of creativity and enhanced experiences through two primary methods as follows: