AI firm C5i acquires marketing analytics firm Analytic Edge

Artificial intelligence and analytics services provider C5i has acquired marketing analytics company Analytic Edge for an undisclosed sum, marking its second acquisition in 12 months. The transaction valued Analytic Edge at $30-40 million, people close to C5i said.

US-based C5i is aiming for a turnover of Rs 1,000 crore in the coming fiscal year and is looking for one more acquisition before deciding on a listing in India in 12-18 months, chairman Ashwin Mittal said.