Direct commerce grew to 15% of ecommerce market from 2-3% in 5 years: Shiprocket CEO

Direct commerce as a channel for selling online in India has become 15% of the ecommerce market, Shiprocket cofounder and chief executive Saahil Goel said.

He added that the share of direct commerce, which comprises sale of products online directly through the websites and apps of brands, was 2-3% of the entire ecommerce pie five years ago.