Apple reduces prices of iPhones across models

Apple has cut the prices of iPhones by 3-4% across its entire portfolio allowing customers to save anywhere between Rs 5100 to Rs 6000 if they are buying a Pro or Pro Max model. The Made-in-India iPhones including 13, 14 and 15 have also seen a decrease of Rs 300 while iPhone SE will be cheaper by Rs 2300.

As per experts, this is happening for the first time that Apple has reduced prices for its Pro models. Traditionally, the company discontinues the Pro models after the new generation of Pro models are launched in the market and only the inventory of older Pro models is cleared by dealers and resellers by selective discounts. The maximum retail price (MRP) of the Pro models was not reduced.