OpenAI is building SearchGPT search engine, as new AI battlefronts emerge

This is perhaps not entirely unexpected, and though artificially intelligent (AI) chatbots do have a significant role to play as search tools for users, OpenAI isn’t letting it be as is. The company has announced prototype version SearchGPT, an AI search engine that’s designed to rival Google Search, and pretty much every other search engine that’s available. This battle would be interesting to watch as it unfolds, because Google too has been giving its Search engine a serious AI upgrade, in recent months. As has Perplexity.

In case you are wondering what the core difference is between SearchGPT and asking the ChatGPT chatbot the same query, the reasons are two-pronged – first, the information served in response to a query will be as time relevant as possible with a relevant link if you would like to read more, and secondly, there will be context for follow-up queries in the same search. From the demo that HT has seen, there is a significant visual element to search results, complete with mentioning the source of those results. HT has not been able to test SearchGPT yet.