WhatsApp cuts business messaging prices to counter SMS, Google’s RCS

Mumbai: Meta’s WhatsApp cut business messaging prices by 16-97% in several countries, including by 63% in India, in an aggressive attempt at countering growing competition from Google’s Rich Communication Services (RCS) and Apple’s upcoming foray into the segment.

In India, at Rs 0.11 per conversation, WhatsApp’s new pricing for utility messaging is even cheaper than traditional SMS services at Rs 0.12-Rs 0.15, and also RCS, which is priced at Rs 0.20-Rs 0.25.