Amazon Prime Video gets new look with generative AI improvements

Amazon on Tuesday, July 23, said that its streaming platform Prime Video has undergone a redesign so that users can find what they want to watch more quickly and easily. In order to make this possible, the tech giant announced a host of new features and improvements to the OTT platform, some of which leverage generative AI.

“With the improvements we have made to the user experience, customers will be presented with an easy-to-navigate entertainment destination where they can discover new titles and enjoy favorites, as well as sign-up to or switch add-on subscriptions with just a few clicks. Best of all, they can do this while using a single login,” said Kam Keshmiri, vice president of Design at Amazon Prime Video.