Amazon makes Prime Video smarter with AI-powered recommendations and simplified show summaries: Full details inside

Amazon is leveraging generative AI to significantly enhance the Prime Video experience, focusing on improved recommendations and clearer content visibility for Prime Video users. With the integration of generative AI, personalised recommendations are set to become even more precise and tailored to individual preferences.

To power this enhanced personalisation, Prime Video employs Amazon Bedrock. This technology enables Prime Video to generate highly personalised content suggestions for its users, making it easier to discover shows and movies that align with their interests.