GenAI: why not play desi beats

In the last 18 months, India has seen the first prototypes of at least half a dozen foundational/fine-tuned large language models (LLMs) such as Sarvam’s OpenHathi and Ola’s Krutrim. This even as their global counterparts like OpenAI’s GPT-4o and Meta’s Llama have started showing enterprise grade support for Hindi, Marathi, Kannada and other Indian languages across text and voice.

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