Impulse buying behaviour picks up online

Amita Desai, a 25-year-old finance professional, has just placed her grocery order on a popular q-commerce platform. She receives a message on her phone indicating that her order will arrive in 30 minutes. As she reviews her order details one last time, she notices a message promoting a new brand of scrub sponge that promises superior cleaning. Finding the product and pricing attractive, she quickly adds the item to her shopping cart.