AMD leverages AI to shape next-gen computing experience; eyes emerging mkts

Los Angeles: Chip maker AMD is looking to position itself as a key player in AI-enhanced personal computers (AIPCs) through strategic innovations on the hardware side to cater to powerful new-age applications, a top company official said. It is taking a holistic approach by integrating technology across CPUs, GPUs, and NPUs, creating a strong ecosystem that supports the development of powerful AI applications.

This broad approach allows AMD to serve various markets, from high-performance gaming systems to lightweight laptops, all enhanced with AI capabilities, said John Anguiano, Senior Director, Product Marketing at AMD.