Apple takes aim at rivals: Boosts Safari’s privacy and security amid browser wars

Apple is taking the browser wars a notch up, this time focusing on user privacy and security. The tech giant has launched a new campaign promoting Safari’s robust features in this area, taking a clear jab at competitors who prioritise user data collection for advertising purposes.

The campaign, titled “Privacy. That’s iPhone” emphasises how Safari empowers users to control their online experience. It highlights features like Intelligent Tracking Prevention (ITP), which blocks websites from following users across the web, and sandboxing technology that isolates browsing data for enhanced security.