Not smartphones, Indian consumers may pay more for AI features in laptops

India’s top smartphone brands — Apple, Samsung, Google Pixel, Oppo, and Xiaomi — have introduced AI-powered features over the past year and a half. Google launched Gemini, Samsung unveiled Galaxy AI, and Apple released Apple Intelligence. Oppo and Xiaomi, based in China, are also integrating similar AI technologies into their devices.

Yet, the five best-selling brands – which control over 45 per cent of India’s $40 billion smartphone market – are struggling to find consumers for their AI-backed devices, according to a Mint report. This is despite a large young population of smartphone users in India who agree that AI is the next big thing.