BrandWagon Explainer: Decoding the DPDP Act for the marketing world

For many years India lacked a proper guideline when it came to protection of user data. But that is now a thing of the past with India’s Digital Personal Data Protection Act. Though yet to be implemented, that act in many ways is different from international counterparts such as GDPR. For instance, the focus is on ‘digital personal data’, including data collected offline but stored digitally. Fine imposed is as steep as Rss 250 crore. Furthermore, the act has been designed with an aim to protect individuals’ data privacy and provide a framework for managing personal data responsibly. For marketers, understanding and adapting to this new regulatory landscape is crucial to ensure compliance and maintain consumer trust.