Apple’s awaited public betas roll out, and saluting YouTube Music’s tenacity

Every time you shop online, watch a TV series, live stream a cricket match, play an online game or pull a document from cloud storage, what do you think happens? A remote server somewhere in the world, meant for data storage, processing and subsequently distribution of said data, sprints into action to serve what you’ve asked for, on a platter. Use AI to query a search engine, create an image or video from a text prompt, draft an email or remove an object from a photo? Again, a data centre somewhere in the world is stepping in to deliver. A collection of more than one networked server (sometimes owned by organisations themselves, but often leased to experts such as Amazon, Google, Yotta, Equinix and many more), is essentially a data centre. A concern I’ve written about this week, is one of how to make these data centres more power frugal. They consume a lot of energy to run operations, and the more demanding customers get (particularly with AI), the trajectory only really points in one direction. Not sustainable.