Zepto turns three, but ‘Mujhe Kya Milega?’ spoiler alert—lots of free stuff!

The ad campaign for Zepto’s third anniversary, titled ‘Mujhe Kya Milega‘ (What’s in it for me), plays on a common phrase often asked by Indians, emphasising a relatable and humorous concept. The campaign is built around a brand film where a man frequently asks this question in various everyday situations. The twist occurs when he asks the same question to a Zepto delivery partner and is pleasantly surprised to learn that Zepto is giving away free return gifts to customers on its birthday.