OTTs bet big on international shows to add variety to original content

Mumbai: Over-the-top (OTT) platforms are increasingly betting on international shows to bolster their original content offerings at a time when audience fragmentation is posing a challenge due to the availability of multiple entertainment options.

Disney+ Hotstar has tasted success with multiple international titles, including British TV hits such as The Night Manager and Criminal Justice, Aarya, a show based on the Dutch show Penoza, which was nominated at the International Emmy Awards, and Bad Cop, a German show with the same name.