LinkedIn to roll out its video offering in India

Professional community platform LinkedIn is set to launch its video offering in India, to tap into the burgeoning opportunity in the short-form video market which currently is worth $5.5 billion.

LinkedIn has observed a 60% increase in video uploads in India, compared with 45% globally, which has given it the confidence that video could open new frontiers of engagement on the platform related to knowledge sharing, career coaching and professional development, LinkedIn vice-president of product management Gyanda Sachdeva told ET.