Global smartphone sales up by 6% in Q2; Vivo takes pole position in China, India: Counterpoint

NEW DELHI: The global smartphone sales grew by 6% year-over-year in the second quarter of 2024, recording the highest annual growth in the last years, according to the preliminary data released by Counterpoint on Monday. The research agency estimated a 4% year-over-year market growth this year, and stated that revenues might grow relatively faster driven by the premiumisation trend, new form factors and capabilities such as foldables and generative AI (GenAI).

“The growth in smartphone sales over the last three quarters is good news for the industry. The sales were at the lowest point in a decade in 2023 but the market was quick to rebound thanks to improving consumer sentiments and inventory positions. Almost all markets exhibited signs of growth and we remain optimistic for upcoming quarters,” said Research Director Tarun Pathak.