Zepto elevates loyalty programme head Meel as chief business officer

Quick commerce unicorn Zepto on Friday announced the elevation of Devendra Meel, former senior vice-president and head of its loyalty programme, to chief business officer a year after he joined the startup.

In his new role, Meel will spearhead category management and foster brand partnerships, ensuring optimal assortment, pricing, availability, and growth of all core categories on the platform, the company said.