Zepto elevates Devendra Meel as chief business officer

Quick commerce unicorn Zepto has announced the promotion of Devendra Meel to chief business officer (CBO), effective immediately. This move comes on the heels of the company’s recent $665-million funding round, which valued the startup at $3.6 billion.

Meel, who previously served as senior vice president of strategy and head of Zepto Pass, the company’s membership programme, will now lead category management and brand partnerships. His responsibilities will include optimising assortment, pricing, availability, and growth across all core categories on the Zepto platform.