The Future of Retail: Big Data and AI in Mobile App Marketing

The retail environment is experiencing a seismic change, undergoing a transformation swiftly. Who is responsible for this change? The omnipresent smartphone. Today’s clients, fueled by these devices and a boundless ocean of possibilities, demand a customised and frictionless purchasing experience. In this fast-moving economy, mobile applications have emerged as the foundation of effective retail strategy. Statista predicts an exceptional boost in mobile app downloads, with a predicted 258.2 billion by 2024, up from 218 billion in 2020. Nevertheless, with a swarmed app market and increased competition, retailers have now started to shift to cutting-edge technology, such as big data and artificial intelligence (AI), to fully modify mobile app marketing and separate themselves from the competition.