Samsung chief hints at upgraded Bixby launching later this year

At the recently concluded Galaxy Unpacked 2024, Samsung unveiled new Galaxy devices and also introduced the latest capabilities of Galaxy AI. Right after the presentation, TM Roh, the head of Samsung’s mobile division, confirmed the launch of artificial intelligence (AI)-powered Bixby by the end of this year, reports CNBC.

“We’re going to advance Bixby with the application of Gen AI technology,” TM Roh said. This is not the first time we have heard about the upgraded Bixby. Earlier this year, at the first Unpacked event, the launch of an improved Bixby was mentioned. It was slated to be part of the Galaxy AI initiative.