Decoding Airtel’s new Xstream Fiber bundles, seeking value with Live TV and OTT

After a period of status quo with tariffs and packages, the home broadband space in India has been given a shake-up. Bharti Airtel has announced new subscription bundles for its Xstream Fiber broadband service, and yet, the proposition is expected to evoke a response from its rivals and alongside, impacts live television delivery platforms as well. Airtel says its new Xstream Fiber plans bundle more than 350 Live TV channels, as well as more than 20 streaming platform subscriptions, including Amazon Prime Video, Disney+ Hotstar and Netflix.

The new subscription proposition comes as the company confirms there is now broader availability across the country of its home broadband and Wi-Fi services, something they’ve struggled with in the past. “While Airtel Wi-Fi has historically had limited availability, Airtel has worked towards solving this problem, and now we have high-speed Wi-Fi available at present in more than 1,200 cities. This means that those of you who were unable to access high-speed internet will now be able to do so,” says Gopal Vittal, CEO of Airtel, in an official statement.