LG to team up with India influencers

LG is considering collaborating with Indian digital influencers in the future for sharing “optimistic content” on its online platforms for social media users, company executives told reporters here on Wednesday.

The collaboration is expected to help LG reach out to more social media users in India, as it would help them proactively engage with “positive and inspiring” content on their feeds, said an executive with LG’s Brand Management Division. In May 2024, LG had launched a global campaign called ‘Optimism your feed’ for the same purpose. The executive said that LG is a “passionate supporter of optimism”.