Lava rolls out its new ad film for the launch of Blaze X featuring Gautam Gambhir

Lava International Ltd., an Indian mobile handset and technology solutions company, releases a digital film featuring former cricketer Gautam Gambhir for the launch of its new smartphone Blaze X. Reportedly, the film, created by 82.5, an Ogilvy company aims to create excitement amongst the audiences for the new phone.

“The thought behind the campaign ‘Blaze ka Craze’ was to connect with the young audience of Blaze series. The film rightly captures the excitement amongst the fans for the new Blaze X. I am grateful to Gambhir for his support to Lava and the fans of Blaze series,” Puravansh Maitreya, marketing head, Lava International Ltd said.