Instagram won’t focus on long-form content, instead stick to Reels: Adam Mosseri

Instagram boss Adam Mosseri recently posted a video saying the platform won’t focus on long-form content. While users can share hour-long videos, he says that it might “undermine” the social media network’s “core identity to connect people with friends.”

Mosseri, who is also responsible for Threads went on to say that a creator recently asked him if the platform will be doing long-form videos, to which his answer was no. He explained that while Instagram does a lot of things, the social media network has two goals – connecting people with their friends and helping them explore interests “usually through shortform video.” and that these things are “symbiotic.”