Instagram to prioritise short -form content to connect users with friends

Meta-owned social media platform Instagram will focus on short-form content over long videos, according to Adam Mosseri, Head of Instagram. Instagram will not be focusing on long-form video as it might “undermine” the platform’s “core identity to connect people with friends.”

Adam Mosseri, who handles Instagram and Meta’s text based social media app threads, in a video posted on Instagram, answered the question if Instagram would focus more on long-form video anytime soon. His answer was no, and he explained the reason. He said that two main jobs of Instagram are to help users connect with friends and to help explore interests through short form video.