Badtime stories: Users wary of cognitive dissonance and emotional turmoil Instagram Stories put them through

“POV: You’re watching Stories of that one friend at Cannes Lions.” Late last month, Palak Kapadia, a 28-year-old copywriter from New York, US, posted a reel on Instagram with this caption. The 18-second video offers a montage of her experiences at the week-long advertising festival.

It begins with Kapadia having a serious conversation about women in advertising at a talent program inside the Palais, followed by a clip of her dancing at a Cannes party, attending awards night, speaker sessions, and finally, walking down the hallowed stairs of the Debussy.