Not only national, Koo, even regional apps are failing to get consumer traction

It’s not that only homegrown micro-blogging platform, Koo had to down shutters recently due to funding issues. Voice-based social networking platform, Hoote (now Huut), launched by Soundarya Rajinikanth has gone inoperative just over two years since its inception. Similarly, even Arattai, a chat and calling app, launched by Sridhar Vembu’s Zoho Corporation as an alternative to WhatsApp has failed to gain traction with just over 100,000 downloads since its launch in 2021.