‘Innovation is about making smaller changes to enrich customer experience’: Varun Gupta on Boult’s entry into dashcam segment

Boult Audio, the Indian consumer electronics brand known for its audio products and smartwatches, recently entered a new product category — dashcams for vehicles. The company introduced Boult CruiseCam X1 series dashcams in two variants under Rs 5,000, to target the mid-range segment.

“In India, it’s about two key pillars. First is security and second is transparency,” said Varun Gupta, co-founder of Boult Audio.

Founded in 2017 by brothers Varun and Tarun Gupta, Boult Audio has grown rapidly over the past seven years. It started with neckband earphones and wireless audio and gradually expanded into smartwatches.