Alibaba bets on gen AI tools for overseas merchants

Chinese tech giant Alibaba’s international e-commerce unit is tapping generative AI-powered tools to help cross-border merchants with translation, content creation and product returns, group vice president Kaifu Zhang said.

Speaking on stage at the Next Conference in Singapore, the executive, who heads Alibaba International Digital Commerce’s artificial intelligence (AI) initiative, said he was bullish on AI’s potential for the company, even in the face of increasing tensions between China and the U.S.