Ahead of IT results season, GenAI revenues a key metric to determine growth of companies

When Tata Consultancy Services (TCS) announces its results on Thursday, one closely watched metric will be the revenue generated from the company’s Generative AI (GenAI) projects. This is true not just for TCS, but for the entire Indian IT services industry which, last year, exported net services worth $193 billion. Analysts say that just like companies would call out digital revenues to indicate a shift away from traditional revenue sources a few years back, GenAI’s contribution will be increasingly tracked closely to map the fortunes of both individual companies and the sector as a whole.