Roll-up brands firm Goat Brand Labs raises $21 million in a mix of debt and equity

Goat Brand Labs has raised $21 million in a mix of debt and equity from a clutch of investors, including BlackRock, Mayfield and NB Ventures, amid continued stress in the wider space.

The Bengaluru-based company, which operates in the ecommerce roll-up space, declined to comment on the funding breakup or the valuation at which the funding happened. However, sources said it was mostly through debt financing.