Gen AI-powered creativity: How CMOs are unleashing new revenue streams

In today’s rapidly evolving marketing landscape, driven by technological innovation, decision-makers across various levels in an organization are turning to AI to transform their operations. Chief Marketing Officers (CMOs), in particular, are at the forefront of this transformation, harnessing Generative AI to redefine their business strategies and tap into novel revenue streams. From personalized campaigns tailored to individual preferences to automated content creation, Generative AI is enabling them to devise personalized campaigns that resonate with individual preferences and automate content creation, fundamentally revolutionizing the way businesses engage with customers and drive growth. Let’s delve into the ways CMOs are leveraging this cutting-edge technology to stay ahead of the curve.