Spiritual apps get blessed with more users, investors post Covid

A post-pandemic surge in online engagement and growing interest in spiritual practices have revived the fortunes of apps offering spiritual and devotional services. Apps such as Astrotalk, AppsForBharat, Vama.app, DevDham and Utsav are riding this wave, with some even providing a fillip to spiritual tourism, according to industry executives.

Covid-19 has been a boon for spiritual and astrology apps, said Manu Jain, cofounder of Vama.app, a New Delhi-based startup that allows users to book virtual pujas as well as temple darshans and rituals besides offering astrology services.