PhonePe fights for a bigger app store play

Six months since its launch, PhonePe’s Indus Appstore — an alternative to Google Play Store — continues its fight for large-scale adoption by smartphone manufacturers and consumers.

The app store has recorded two million downloads since its launch, which is just 0.3% of the country’s smartphone users. According to analysts, the pace needs to quicken if it has to dent Google s near monopoly in the segment.