Navigating the rollercoaster: The tale of India’s startup-VC ecosystem

The journey of India’s startup-VC ecosystem has been like a rollercoaster ride, with exhilarating highs and challenging lows defining its trajectory over the years. From the unprecedented growth witnessed in the peak era of 2020-2022 to the funding winters of 2023, the landscape has been a melting pot of innovation, resilience, and adaptation.

One notable example is the story of Blinkit, formerly known as Grofers. Blinkit’s journey epitomizes the highs and lows of the startup world. Initially, Grofers struggled to compete against giants like Zepto and Swiggy Instamart.